Kate Spade is developing shoppable windows in partnership with Ebay. The first for shopping screens will be placed in the center of New York City. The screen will show 30 items of the subbrand Kate Spade Saturday, which are all available to shop.The new screens measure about 9 feet across and 2 feet high and will appear on the front windows of closed stores. Shoppers will be able to touch the screens to order and have Kate Space Saturday products delivered to them within an hour via courier. Payment will be accepted by the couriers through PayPal Here, a mobile payment service developed by eBay.
I am almost more surprised about the one hour delivery than the window shopping itself. We probably all knew this was coming, we already saw some concepts of window shopping with the use of QR codes, for example supermarket concern Tesco. Ebay is trying to attract large retailers who want to reach more online/mobile shoppers. I think this is a great way to blend the online and the offline world. The use of the closed stores is really clever. I only wonder if the screens are protected well enough for damage and misuse. Overall I think this is a lovely concepts and a great way for retailers to blend the on and offline world.