What it is:
Acne is a clothingbrand for men and women. The company was founded in 1996 and is headquartered in Stockholm.
Why it’s cool:
This clothing is perfect for the urban nomads, because most of the fabrics they use are very light-weight. So you can bring lots of clothes with you while traveling, without carrying a heavy bag. You can also see that the colours they use are very basic so you can combine lots of items with each other. This is handy because now you don’t have to bring much clothes with you. The last thing I want to say about the clothes is that they are all very comfortable, but in a fashionable way. It’s not like a sweatpants or a hoodie, but it will feel almost as good.
What stood out to me was that when I was looking for clothes that urban nomads would wear I found a lot of swedish brand. Other brands that also had kind of the same style were Cheap Monday and Whyred.