The Michelberger hotel is a low budget hotel in Berlin. This hotel expresses the feeling of Berlin, it’s raw, creative and rebellious. Tom Michelberger founded this hotel together with a couple of friends. They wanted to make the best hotel they could, the kind of hotel they’d like to stay in. They thought from the point of view of the guest, what did they really want? Some fancy design or just a place where you can be an actual guest. The hotel is a former factory, this fits the ambiance of the hotel. Everywhere in the hotel there’s a sense of play, rebelliousness, new textures, humour and ingenious combinations and for everything they use budget pricing. Tom Michelberger says “perfection does not create memories, because memories only result from movement, from a lively experience of interaction – with people, the surroundings and the atmosphere.”
This hotel has become very popular because they made the rooms cosy and personal and that is what people want nowadays. People are getting tired of mass consumption and they want things bases on their wants and needs. The second thing they used is experience, they make an experience of sleeping at the Michelberger hotel. They have a story for everything, the products, the interior, the exterior and also the whole concept. This creates a better connection with the guests.