What it is:
This is a six pack holder for your bike, it first was designed for a special type of bike but you can actually use this for all kind of bikes. The strap of this cinch is adjustable so it can hold variably sized items. It’s a great way to transport your six pack to your friends.
Why it’s cool:
A product like this also relates to the trend instant gratification, because instant gratification is also about making things easier, this really is an easy way to transport your beer. People want to minimize their effort in the things they do, they want to save time when it’s possible.
update 3/5/11
Now also for your wine!
