Disney goes fashion

Disney and Barneys team up for ‘Electric Holidays’

Video

Review – H&M Conscious dress

Als je aan H&M denkt, denk je niet meteen aan bewust. Al die hoeveelheden kleding… Daar komen wat gifstoffen en milieu vervuilingen bij kijken zou je denken. Vorig jaar is H&M nogal negatief in beeld gekomen vanwege het dumpen van kleren. Pure verspilling, hier hadden ze makkelijk een hoop arme gezinnen mee kunnen helpen.

Het lijkt erop dat H&M de Conscious lijn is begonnen om haar naam te zuiveren en natuurlijk om in te spelen op de ‘duurzame’ consument. Nu zal nog niet iedereen overtuigd zijn bij het horen van duurzaam in combinatie met H&M, maar alle beetjes helpen.

Ontzettend fijn dat H&M ook meedenkt met de duurzame consument, maar het belangrijkste vind ik nog altijd dat mijn jurk er mooi uit ziet en lekker zit. Over het uiterlijk heb ik niks te klagen, het is een erg mooie jurk; kleurrijk, elegant en vrouwelijk. Je taille word mooi benadrukt en ik kreeg veel positieve reacties op de jurk, dat is natuurlijk altijd goed.

Nadeel is dat de jurk voor geen meter zit. Als een echte student, probeerde ik het gewoon lekker op de fiets maar dat was absoluut geen succes, ik kon mijn benen amper bewegen en zat zowat in mijn blote kont op de fiets. Ik moet ook niet zo eigenwijs zijn dacht ik toen, de volgende keer dat ik de jurk draag zal ik wat beter nadenken over mijn vervoer.

Zo gezegd zo gedaan, de volgende keer nam ik de bus. Hier kan toch weinig fout gaan zou je denken, maar helaas. De jurk is van onder erg small en rekt totaal niet mee, hierdoor was zelfs de instap in de bus te hoog! Ik moest de jurk helemaal omhoog schuiven, om ‘’ normaal ‘’ de bus in te kunnen stappen.

Nog een ander minpuntje – maar dat is meer persoonsgebonden – is dat ik de jurk alleen mooi vind met een stel hakken eronder, helaas ben ik al aardig lang en is hakken dragen niet mijn favo bezigheid. Hakken + een strakkejurk zijn nou niet echt de beste combo, dus helaas laat ik de jurk daardoor vaak in mijn kast liggen.

Conclusie: Ben je een echte zakenvrouw en gewend aan strakke kokerrokken met pumps eronder dan is deze jurk zeker wat voor jou. Ben je dat niet? Dan moet ik je deze jurk helaas afraden, ik vind het een erg mooie jurk, maar hij moet wel enigszins draagbaar zijn. Volgende keer mag H&M dus wat meer conscious zijn over de pasvorm…

Nog wat facts op een rijtje:

  • Prijs: €29,95
  • Materiaal: 51% recycled polyester, 49% polyester
  •  Higlights van de acties die H&M heeft ondernomen: HIER
  • Verkijgbaar in de H&M winkels en in de online shop

Deze review is voortgekomen vanuit MyStyle

Surface – Aurelien Juner

This project of Arelien Juner, the series – Surface – is a reflection on de function of  fashion magazines as a medium of dissemination of  ” mass culture” images and its relation with the reality. It’s about questioning the status of the fictional world and idealized created for the magazine, and its relationship to the real world where the image is built.

The series is proposing an approach of the object by selecting covers with a big diffusion. The context is changed, the magazine on white background becomes only an illumination.

Plastic and photographic work, this series, as an object of mass culture, can give new meaning to the existing image and more generally, to question the meaning of an image. What is magazines’ perception as a presenter of the image? What influences the image, shown on the cover? Does it have an impact on our own perception, our does it have an impact on the society? These are a lot of questions you can get when watching this artwork.

Cut On Your Bias – Everyone is a designer

Cut On Your Bias is a crowdsourced social-commerce platform for womenswear, menswear and home items. Fashion is all about trends, but also about taste. Unfortunately consumers have no interaction in the dynamic decisions that shape fashion. This platform creates an oppurtinity for virtual collaboration between costumer and designer. COYB is founded by Louis Monoyudis

This is how it works:

- Designers provide options such as fabric, color and silhouette
- Consumers vote on their favorite combinations over the course of a week
- The following week the winning styles are made available for pre-order in limited editions
- Each designer uses their production infrastructure and supply chain to produce the items
- Styles are delivered to customers in 8 weeks or less for fashion and 12 weeks or less for home

Using co-creation can be a very strategic way for an organisation. Fashion is really divers and everyone has their own taste. You probably once had something in mind you really wanted to have, but couldn’t find it anywhere. Cut On Your Bias has seen this insight and wants to react on it. I think co-creation is a good tool to use in the fashion industry, because the consumer want to play a part in the designing process. They want to be heard and appreciated. With this site they know their wants will be heard. You also know that the winning piece, will be sold much more, because the consumer is involved and feels bonded with the company.

Milano.

 

The exchange :The hotel with rooms dressed like models

 

The exchange is a hotel where fashion meets architecture. The rooms are styled by students of the Amsterdam Fashion institute. The rooms are ‘dressed’ like models on the runway. The hotel has a lot rooms, each different and inspiring. They also have a restaurant for late breakfast and a shop, you can find those next to the hotel.

The concept is made up by Otto Nan and Suzanne Oxenaar. The hotel is part of ‘De rode loper’ an urban-renewal project that is aimed at giving the Damrak a more diverse and fashionable look.They also have a collaboration with the Textielmuseum, because it is known for their lab-function and together with them, fabrics are being developed after designs by the students of AMFI. The exchange hotel is opening the third of December.

Mode <3 Kunst

Yesterday I went to Mode <3 kunst at the museum of The Hague. The exibition showed the relation between art and fashion. You could see how coutoriers were inspired by famous painters like Mondriaan and Kahlo. You can get inspiration from all sorts of things, but what is interesting about this exibithion is the translation of this inspiration. The exibiton will be at museum of The Hague till 8 January.

Trend: modern trompe L’oeil

What stood out to me in the sectors appearance and living is the use of the old trompe l’oeil technique. This is an old technique, the Romans already used, you paint something to make it look like something real. For example a window painted on a wall, it still is a wall, but it just looks like a window with a view. Nowadays designers use this as an inspiration for their products. With the new techniques for creating new kinds of materials there are a lot of possibilities. You can make floors, that look and feel like they are made of real wood, but in fact they are just made of plastic. This also applies in the fashion scene. Coats don’t have to be made of real fur, because we can make good look-a-likes now.

Costura; DIY

Two friends wanted a place where they could sew, so they decided to let their little dream come true. They opened a sewing commodity in Barcelona named Costura. When you’re at Costura, you can use fabrics, sewing items and customizing kits. And  you can rent a sewing machine by the hour. You can also take lessons, if you don’t know how to handle the machine.

Nowadays people want products to be more personal. A nice solution is to do things yourself. You could customize or even make your own clothes. The only disadvantage is that a lot of people, don’t have the money or the space for a sewing machine, so this ‘store’ is a very good solution.

 

 

Sam Friday

What it is:

Sam Friday is an intimate apparel shop. Basically this is just lingerie, but they also sell hangout wear (comfortable clothes for at home.) Sam Friday is thought by tree entrepreneurs. This shop is not like the usual lingerie shops. They don’t sell nude and black bra’s, because that will relate to much with the ‘normal’ shops. They have around ten different models, there is a bra for everyone. This store also gives a very intimate feeling. To try the bra’s you have to take  them out of a dresser.

Why it’s cool:

Sam Friday is cool, because the shop gives a very intimate feeling to their customers, like they’re shopping in their own closet. You can also ‘hire’ the store with a couple of friends for private shopping. This shop is related to the trend personalization it is an anti-reaction on the massa consumption.

bron: nrc

 

 

 

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