What happens when will be a new restaurant in New York city. What happens when opened in Soho past february. The great thing about this restaurant is that they will change the design, the menu and te music drastically each month. The team behind What happens when consist of 4 collaborators. One for the menu, one for the brand and identity, one for the live music and entertainment and last one is the interior design concepter behind the concept. You might think changing every month will cost loads of money, but the entire design for the first month was $5000,- and each monthly change will cost $1000,- You can see that you need to have a lot of creativity to make an interior design with that money. The pictures you see above are from the new design of March, if you want to see what they changed you can see the pictures of February below.